Now I will admit that I'm a man who enjoys nothing more than rattling up the debt on my local's jukebox, and depending on mood, memory and the amount of ale consumed, that can be an experience akin to twiddling the dial on an AM radio. What I suspect has happened with the NME list is a brief talk with the guys in marketing and the one bloke who deals with SEO, from which came the considered opinion that to remain looking somehow 'cool' whilst still attracting casual readers/browsers meant choosing very obvious bands and very obvious songs. "Wonderwall", for one clear example, would struggle to hit the top 20 of Oasis fans list of songs, and I include both Gallagher brothers in that. If the NME wanted to include Oasis whilst not looking too much like a magazine whose only reference material was a compilation album sold exclusively in a garage forecourt, then why not "Masterplan" or "Acquiesce"? Not exactly the very best work but at least a nod to something other than The Most Obvious Nomination...Ever!
And then we have the Madonna problem. Now, bless the NME, they needed a woman and what better choice than a woman whose back catalogue has shifted more units than IKEA. Problem - they've gone for the wrong song again (the best Madonna track is, by and large, "The Power of Goodbye" or "Frozen", at a pinch "Nothing Really Matters). Problem number two - they could have chosen Kate Bush or Janis Joplin or any other number of female singers to provide a) the single female nomination they were clearly struggling to find, and b) one whose body of work fits with the NME's former characteristic of 'Magazine which doesn't go for the obvious/mainstream.
Whilst I understand that they tried to go 'off piste' with Dizzy Rascal - "OFFICIALLY THE NINTH BEST SONG IN THE NME'S LIFETIME" - I would have stuffed the track about 100 places further down and to considered putting 99 places further down the Silver Sun cover version of "Too Much Too Little Too Late" just to prove a point. I know the NME wanted to add a rap track to cover all basis so why ignore "White Lines" as a cultural milestone rather than an arbitrarily chosen blip in contemporary urban music? Was this a panicked moment of 'tokenism' ?
My greatest concern is for the long term survival of the NME. It's seen off almost all its rivals - from Record Mirror in the 70s through to Melody Maker and Select in the 90s and now stands fairly forlorn in the weekly magazine section of railway stations and corner shop newsagents. The relevance may have faded though the stature somehow remains, its reputation a shadow and showpiece. Why, then, have we got to the point where a magazine which commands respect can get away with picking the running order of Humdrum FM or a provincial town's only indie club night (Once a week at Neon Jessie's behind the Iceland, £1 entry before 11)? I may live in Preston, not always known for having fingers on pulses but I can at least guarantee that the most prominent alternative club here would choose many hundred songs before considering the NME 20. What exactly has gone wrong? Pressure? Ignorance?
All this said, of course, and without the realisation that all generations criticise the last for their taste in music. I'm just a little bitter at the lack of Abba and Fleetwood Mac. If anybody wants me, I'll be at the jukebox. Oooh, "Pure Shores" by All Saints, could that sneak in somewere?