Tabloid journalism has not always been so salacious or controversial. The British press changed, for good and for ever, around 1968 with Rupert Murdoch's purchase of the News of the World and, one year later, The Sun. The rest, as they say, is pretty much history. The more these red-tops and others like it became more sensational, scandalous, gossip-driven, an increased desire to read more stories like it grew amongst the general public. "Freedom of speech," came back the reply whenever shocking content blared out from the newsagents shelves - photos of Princess Diana at the gym? Right to know. Readers like this sort of thing. We want to know. And, deep down, we all probably did.
After all, said the blokes down the Cricketers Arms, the tabloids are decent enough for the footie and some tits on Page 3, tomorrow's chip-paper doesn't have any lasting harm on those in the public eye. "Right to know!" cry us all when politicians are hauled up for their shortcomings, or one television celebrity is found cheating on another. One industry fuels another, and at massive profits for all sides, the chase for more and more headlines for increasing readers and advertising money is an insatiable rush. Drugs provide lesser hits than the journalists need for one more story above his colleagues and rivals.
Last night, the Guardian reported that News of the World journalists hacked into - and deleted messages from - the mobile phone of missing girl Milly Dowler . Condemnation has been, by and large, across the spectrum. To hack into the mobile phones of politicians, singers, footballers - that was something, one level of questionable behaviour, morally dubious, stupid behaviour for which resignations must follow. We all tutted and shook our heads.
This new revelation goes beyond "morally dubious". If as true as reported, the acts of those involved are nigh-on depraved (and potentially perverting the course of justice). Milly Dowler's parents took the removal of voicemail messages as a sign, however small, that their daughter was still alive. It is beyond all reasonable considerations for most sane, rounded individuals that anybody could consider the deleting of messages to be justified in the search of a story.
We are, let us admit and concede, all hungry for scandal, shock, something new in the ongoing storylines of life. When I blogged about the celebrity injunctions earlier this year, search terms "injunction footballer" and "footballer named on Have I Got News For You" landed people here in the desperate search for the identity of the man involved. Despite the outrage over paparazzi behaviour, the death of Diana, hounding of her children, sales for Royal Wedding special editions soared. The "public interest" excuse feeds the tabloids, and the tabloids feed us.
The Milly Dowler revelations reach far beyond anything connected with a journo's desire for an exclusive. This may be the product of the twisted relationship between public and press, but that cannot be used as even fleeting justification. Plain wrong, from top to bottom, now would be a very good time for somebody with Government (Mssrs Hunt, Cameron, Cable, we look to you) to ensure News International are blocked from gaining any more ground on the UK's media market. This episode was bleak enough; the stench of distaste should not permeate any further.