Two women whose pop careers have contributed a soundtrack to the lives of millions have reached the point where the mojo has clearly been diluted too far. It's what homeopathy must do to those genuinely sick people. Madonna and Kylie Minogue, from two very different starting points, hit the same successful pattern; reinvent and reimagine the image at every possibility, and keep the music fresh and interesting. For Minogue, this was almost effortlessly easy - from pure pop in the late 80s to the indie-chic and mad-as-a-hatter dj cool.
Kylie has had her noticeable drop in form, with "2 Hearts" (not, sadly, a Doctor Who tribute) and "Wow" sounding slim and unremarkable. The instant 'hit' the listener gets from, say, "In Your Eyes", with its pounding dance beat wrapping around the sweetest of melodies, is utterly absent from later works.
The slow deflating balloon that is Madonna's output (or if you like, Madonna herself) has been whistling away since "Bedtime Stories". Whilst "Frozen" hinted at a slight return, most of what has come since is second rate. "Music", "Hollywood" - is this the same woman? If the artist seems uninterested, so will the fans, and that is a factor clearly happening today.
When Stefani Joanne Angelina Germanotta barged her way into the club of notable pop starlets reaching a certain age, it was a revelation. Lady Gaga had a sound of her own produced from the mashing together of all her influences - every male and female mainstream chart sensation with underground flavours all swept up into subversive, compelling and darn catchy dance/pop. Music snobs melted at the sound of "Bad Romance" and "Alejandro", the strongest chart bound pop records in a world dank with the fog of RnB and shouty-voiced harridans. For a woman so clearly intelligent (designing the Lady Gaga character to be as provocative as possible), the media-game she played was complemented by albums stuffed full of decent, good old-fashioned sing-along-able tracks.
So...what's happened? To much fame and fortune? Too much self promotion? Too little time to decide what actually works in commercial music? Because Gaga has done in a few months what it has taken her most obvious inspiration and model a while career; to flop from innovator to background noise. It has been quite the collapse - two singles into the new album and the muttering whispers from critics grows louder: has Little Miss Promotion gone and parked her songsmiths ability too far for her brain to walk?
The first PR disaster was "Born This Way". Without any sense of irony, this was a bad-taste facsimile of "Express Yourself", and one Gaga declared was "the newest gay anthem". We all know gay people, and they tend not to like being told what is and is not done for their benefit. Rather than celebrate this anthem penned for them from the conscious Queen of fashion, the community she claimed to love turned against her. That aside, "Born This Way" isn't a particularly strong song - the chorus is a yawning chasm of dreary and the verses far too derivative to pass comment. "Don't be a drag, just be a queen" did not, notably enough, get adopted by anyone any time soon.
The new single, "Judas", sounds like three different songs hastily stuffed into one. Is it high-NRG pop? Is it dance? Is it a new take on the dubstep scene? To my ears, there are three elements struggling for attention (which could be how Gaga's head must sound in times of quiet).
There's the pounding beats, fresh from Britney's latest remake (and let's be honest, Britney Spears is looking like a woman who knows she's lived Madonna's career in fastfoward. Calling a song "If I said you had a beautiful body would you hold it against me" is one step away from naming a sitcom "Three Irishmen walk into a bar..."
The other two options are recycled Gaga tropes. Spoken-word middle sections and the melody from "Paparazzi" create a song which appears to have been rushed out rather than considered. It's confused and quite silly (and for a woman so controlling of her provocations, somewhat boring. There are far fewer Christians around to shock, for one thing).
There is nothing wrong with liking decent, honest and interesting commercial pop music, when and where it can be found. What interest Lady Gaga had to offer is currently bubbling at far less a temperature than she has shown able to produce so far. It should not be shrug-shoulders time so early in her career.