The marketing bods at SKY are doing an alright job pushing their 3D television coverage of Premier League football, seeing as the technological limitations are still quite notable.
(Not least, I must say, the fact that the Guinness branded shaded glasses caused the 40 of us watching the single television screen look like we were hanging around for the first rehearsal of the "television scene" from Willy Wonka...)
The negative points first, then. Unless you're one of those rabid anti-everything types, SKY are not to blame for the Manc derby being such an underwhelming match, notable only for the midfield keep-ball and plentiful Zamorian chances on goal. Well, okay, maybe in the broader sense they are, but that's a topic for another day...Negative points, then, and I start with the general selling point of 3D broadcasting; that an entire ninety minutes of football can be viewed as though the sci-fi futurists of the 1960s have finally been proven right.
More often than not the effect did not work. Some people have suggested it may have something to do with my short-sight, or the difference in shape between the Guinness branded 3D specs and my own, so there's a technological issue right there that could be more prohibitive than the developers imagined. I am not entirely convinced, however, for I cannot put my hands on acres of newsprint from similarly disadvantaged glasses wearers moaning about not getting the full Avatar experience, so until then, I reserve judgement...
Football has never suited single fixed-cameras (I'm looking at you, ITV FA Cup coverage directors). It became pretty obvious that swift and often camera movements took away some of the effect; for example just when I saw a group of players on the left wing float above the screen, an unconscious correction of my eye-line took the image away. The only very impressive effects came from fixed camera shots of corners and free kicks taken just outside the penalty area, with the goalposts and corner flags seemingly aiming themselves at pint-glasses and within door frames.
The positive conclusions come from all these decently received experiences - above all, the team sheets and team layouts, which floated above the screen looking more decent and convincing than just about anything else until the final whistle.
(No, I don't mean that ruddy kiss...)
3D broadcasting has not made any great strides. More a few uncertain side-steps. It seems to currently be at its best with static and slow tracking shots. Any sudden and swift movement loses the magic (and how many times has that been a problem in my private life...)
To ensure 3D doesn't go the way of Minidiscs and Sodastream, I would suggest more work be done to improve both static and swift motion camera movements. And with a the Leaders Debate coming up on Thursday, SKY have a great chance to try it out this week.
We'd all tune in to see Gordon Brown appear to float under our front room lights like a hanged banker....wouldn't we ?